Recorded Interview With Neo Modukanele, CMO, CCO
Neo Modukanele, CMO, CCO, and Board Member of Scientia Holdings, is an accomplished leader with over 15 years of expertise in marketing, communications, and stakeholder engagement. Her career has been defined by her ability to create compelling narratives that align corporate strategy with meaningful stakeholder relationships. Reflecting on her career, Neo draws from her diverse experience across industries, including her pivotal role as Shareholder and Marketing Director at XIBA Global Events, where she led the planning and execution of high-profile national and international events. These experiences instilled in her a attention to detail and an unmatched ability to handle multifaceted projects, skills that have proven invaluable in her current role at Scientia.
At Scientia, Neo is tasked with overseeing all aspects of marketing and corporate communications, ensuring that the firm’s brand is reflective of its forward-thinking ethos. She is responsible for crafting the firm’s positioning in the private equity space, ensuring that its values of sustainability, transparency, and impact are effectively communicated to investors, partners, and portfolio companies. Neo’s leadership has helped Scientia expand its presence across local and international markets, creating a narrative that positions the firm as a trusted partner in the industries it engages with. Her expertise in managing stakeholder relationships ensures that Scientia remains agile and responsive to the needs of its investors, while her creative vision continues to elevate the firm’s reputation as a leader in ethical and impactful investing.
Neo’s tenure at Scientia has been marked by a relentless commitment to aligning the firm’s communication and marketing efforts with its broader business goals. As CMO, she spearheads the development of marketing strategies that amplify Scientia’s message while ensuring its campaigns resonate with diverse audiences. From overseeing brand strategy to managing digital engagement and investor relations, Neo has implemented a cohesive approach to communications that underscores the firm’s values and long-term objectives. Her efforts have not only strengthened Scientia’s brand equity but have also played a key role in attracting like-minded investors who align with the firm’s mission of creating financial and societal value.
As CCO, Neo leads the firm’s corporate communications strategy, ensuring that all internal and external messaging maintains consistency, clarity, and impact. She collaborates closely with Scientia’s leadership team to develop communication frameworks that support transparency and grow trust among stakeholders. Neo’s approach is built on the principle that effective communication is essential to building lasting relationships, and her ability to manage crisis communications, stakeholder expectations, and media relations has cemented her role as an indispensable member of Scientia’s executive team. With her leadership, Scientia continues to drive conversations around responsible investing, positioning itself as a thought leader in the private equity industry.
"Effective communication is about more than just messaging, it’s about understanding your audience, creating trust, and building a narrative that drives action. At Scientia, we strive to create stories that inspire confidence, install collaboration, and deliver impact that goes far beyond financial metrics." – Neo Modukanele